Communications lessons from the Nike layoffs

The employee response to Nike’s exec comms around its layoffs offer reminders about how comms influences the mixternal brand.When you think of mainstay American brands, Nike is probably close to the top of the list. Long known as an innovator in the world of sports apparel and equipment, there’s a certain air of gravitas that comes with owning an item branded with the Nike logo. But all might not be well in Nikeland, with recent layoffs, a pushback against leadership, and a rethink o