Comms lessons from Rite Aid’s bankruptcy announcement

Here’s how to navigate through major changes as an executive communicator.When big changes happen in an organization, employees want to hear from the figures at the top for assurance on the path forward. Rite Aid’s recent bankruptcy declaration and subsequent messaging are a timely case study on how comms leaders can help control the narrative around a major organizational shift and why hearing from leaders matters.
Hearing from the C-suite
Rite Aid’s announcement framed the ba