Clean it up: PR pros’ spring cleaning checklist

Time to spruce up those media lists and revisit dusty accounts with fresh ideas.Spring is officially upon us, which means it’s a great time for PR agency pros to do some spring cleaning and refreshing. As the weather warms up, here’s a comprehensive checklist for agency teams to ensure best practices and resources are up-to-date. Happy spring cleaning!
1. Clean up media lists. Make sure your media lists are updated to weed out any reporters that may have relocated in the new year.
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