Challenges and opportunities: The PR landscape in Brazil

The nation is large and digitally savvy — but is beset by inequality and barriers.Brazil is a large, attractive market for foreign companies, but it can be a challenging business environment. Silse Martell, founder of the Smart Group of Agencies, recently responded to questions from PR Daily about what it’s like to do business in the growing nation. Her answers have been lightly edited.
1. Why is Brazil a difficult country to do business in?Brazil is notorious for being a tough marke