CCOs are getting a seat at the C-suite table. This is how in-house PR teams should prepare.

Get ready to support your leader.Dustin Siggins is founder of Proven Media Solutions. 
AI is getting all the headlines. But something more fundamental is happening for in-house communications departments that may mean even more – and bigger – changes.
What do you mean?
For years, communications officers have advocated for more meaningful roles in corporate leadership structures. They’ve had a front row seat to a dynamic consumer becoming more engaged in 2-way communic