By the Numbers: What journalists want vs. what PR pros do

A comparison of Muck Rack’s State of Journalism and State of PR surveys on pitching, platforms and more.Journalists and PR professionals both have strong opinions on pitching: how it should be done, what’s most effective and what makes for a great pitch.
But how aligned are those perceptions? ?
To find out, PR Daily compared survey data from Muck Rack’s annual State of Journalism and State of PR surveys. While the questions asked weren’t identical, they provide a revealin