By the Numbers: What drives TikTok’s biggest users

Constant connection, impulsivity and trend setting keep them scrolling and scrolling and scrolling.TikTok is the darling social media network of the moment, despite the persistent risk that it might face bans in the United States. But the microvideo network has millions of people endlessly scrolling for the next “get ready with me,” restaurant review or dance challenge.
But what actually drives TikTok’s heaviest users?
A survey conducted by Morning Consult took a deep dive into