By the Numbers: This is the impact thought leadership has on prospects — and current customers

New data from Edelman and LinkedIn reveals that good thought leadership is vital for B2B sales and retention.Thought leadership content is more trusted by decision makers than marketing materials or product sheets, according to new data from research conducted by Edelman and LinkedIn. A huge 75% of decision-makers, including members of the C-suite, say that thought leadership has prompted them to research products or services they had not previously considered, according to the data presented in