By the Numbers: These brands are already winning the Super Bowl

Plus: The Taylor Swift effect.  The Super Bowl won’t kick off until Sunday, but PR practitioners have already been at work for months as they prepare for the biggest brand bonanza of the year.  
Social media mentions will be a key metric this year in measuring interest and excitement around the ads, and some have already earned a greater share of the conversation than others.. 
From Jan. 31 to Feb. 6, NYX Cosmetics was the winner in the buzz bowl, with a big assist from