By the Numbers: The most popular formats, times to post on Instagram

It’s not just you: reach is down across the board.With TikTok facing a rocky future, Instagram, already one of the dominant social platforms in the world, could become even more important. Its combination of short-form video, photo posts and integration into the Meta family of tools makes it a force to be reckoned with. It also maintains strong popularity with young people: 78% of Americans 18-29 use Instagram, far more than any other social media app except for YouTube.
A new report from