By the Numbers: The language that falls flat in philanthropy communications

Storytelling plays a massive role for nonprofit communicators. Here’s how your words can build trust and dedication.Reaching donors and other stakeholders is a key mission for any philanthropic foundation or nonprofit organization. But determining the messaging that reaches them most effectively can be an arduous task.
But new research from the Council on Foundations and the University of Florida Center for Public Interest Communications sheds new light on the language and techniques that