By the Numbers: How Black Americans get news
Data from Pew Research is vital for PR pros. The traditional role of a PR professional is to secure earned media for our clients, usually through news outlets. But knowing our target audiences, as well as where they get their news, is a vital part of the role. This isn’t a one-size-fits all proposition.
Perhaps no demographic group in the United States has as complex a relationship with the news media as Black Americans. For centuries, the media – like most institutions in
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