By the Numbers: B2B social video benchmarks

Including some brands that are doing it right.The rise of short-form social video can leave B2B marketers feeling left out. There just aren’t that many cute, quirky trends that lend themselves to SaaS or enterprise accounting services. And the need to foster trust and credibility in these high-stakes, high-cost deals can result in content that feels stale and lawyered to death.
It’s a struggle.
But there are still B2B brands that are making a splash even on TikTok, Instagram and YouT