Building stronger ties between comms and marketing

There are ways we can work together, even when our goals are different.Although marketing and communications might have similar functions on the surface — namely, telling the organization’s story —they often have widely differing goals. But with the proper structures and planning in place, comms and marketing can align in their aims but also work collaboratively to advance the story of the business. We spoke with Lacey Ehrlich, executive vice president at Golin, and Lisa Fratzk