Build Upon Your Company’s Purpose, Transparently and Ethically

23andMe’s Andy Kill shares his advice to communicators working in a regulated industry.Managing the communications of a consumer-facing company in a highly regulated space comes with challenges, some ethical and many, many procedural. To the genetic testing company 23andMe’s Director of Communications, Andy Kill, working alongside the regulatory teams and legal teams is just part of what he does every day.
“A portion of the product is regulated by the FDA, some of the reports a