Breaking through in 2025: Microsoft and T-Mobile leaders share CommsWeek takeaways

Microsoft’s John Cirone and T-Mobile’s Tara Darrow recap the lessons that stuck out at Ragan’s Future of Communications Conference 2024.The challenges communicators face are growing more complex. Understanding how to address increasingly divided audiences, blurred lines between internal and external communications and integration of AI into workflows requires preparation, adaptation and the ability to build bridges.
These ideas were recurring themes at Ragan’s Future of C