Avoid these mistakes to keep SEO fresh and trending

Keep SEO practices simple, snappy and relevant.
Communicators can occasionally get caught up in the weeds of shifting SEO and content trends.
From AI overviews to headline writing, keyword use and Google analytics, there are many factors to consider when presenting content.
It’s important to stay relevant, but there’s no need to overcomplicate the issue, said Louisa Frahm, SEO director at ESPN.
“I think one of the biggest mistakes people make when it comes to search-friendly co