11-03-2024 12:00 via prdaily.com

AT&T CEO John Stankey’s refund letter was a masterclass in corporate crisis. Here’s why.

Any letter that promptly gives a refund to thousands of customers is a good letter, but some letters are better than others.Tom Corfman is one of the customers looking forward to a $5 credit. He’s a senior consultant with RCG.
Any letter that promptly gives a refund to thousands of customers is a good letter, but some letters are better than others.
AT&T CEO John Stankey’s refund announcement on Feb. 25, 2024, just three days after a massive outage, was a masterful resp
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