Adjusting SEO for AI: Why 2024 calls for a people-first approach 

Even as AI rises, it’s people that matter most in SEO.Kersa Haughey is director of marketing + business development  for INK Communications Co.  
As you dig into annual planning for the year ahead, you’ll want to carve out some extra time to refresh your SEO strategy and the marketing communications activities that feed into and stem from it.  
The culprit behind this growing need is, predictably, Google. Over the past few months, the company has released a s