Adjacency and ripple effects: Thinking dynamically in the face of crisis 

How to think about crises—whether they’re yours or that of another organization.A crisis plan is not a one-and-done document; preparedness requires a constant commitment to proactive planning, situational awareness and flexibility. 
Jay Weisberger, who leads external communications for DPR Construction and has 20 years of experience navigating everything that can go wrong in the construction industry, addressed this aspect of crisis comms during Week 1 of PR Daily’s Crisis