A closer look at Spirit Airlines’ bankruptcy comms

Spirit’s messages to travelers and investors about its Chapter 11 filing offer insights into effective change comms.Spirit Airlines filed for Chapter 11 bankruptcy protection on Monday after losing more than $2.2 billion since the start of the pandemic, failing to restructure its debt and unsuccessfully attempting to merge with JetBlue at the beginning of the year. It expects the process to be completed by Q1 2025.
Positioning the move as a reorganization bankruptcy to provide Spirit with