7 steps for setting social media goals and strategies

Put in rigor, get out real results. Social media is no longer a shiny new toy. Facebook just had its 20th anniversary, after all. The industry is mature, developed and deserves the same focus on strategy and results as any other communications practice. 
But if you aren’t there yet, that’s OK.  
During PR Daily and Ragan’s 2023 Social Media Conference, Andre Hidalgo, associate state director of social media for AARP, shared simple steps to create social medi