7 simple tips for writing better headlines and subject lines

If your headline or email subject line is bad, the rest of what you write doesn’t matter.If no one is willing to take the time out of their busy day to click your link or open your email, the time and effort you spent on the longer email or story is utterly invisible.
Earning that click can feel overwhelming, but there are a few easy tips that can boost your open and clickthrough rates if you’re willing to take the time to be as thoughtful with your headline as you are every other li