6 Halloween PR campaigns ranging from scary good to just plain scary

From seriously good short horror films to questionable marketing decisions, THIS IS HALLOWEEN.  
Fast food goes for spooky short films 
Both Burger King and Jack in the Box opted to put together mini-horror movies, USA Today reported. 
Well, sort of. 
Burger King’s short, “The Call,” is more of a commercial. Just a minute long, it takes a retro ‘80s vibe with a smartphone twist as a woman is harassed by calls that, “it’s back, it’s co