5 tips for TikTok brand engagement

The head of social media at Dropbox explains why authenticity is crucial to engagement on the platform.Having a brand social video strategy around TikTok is a crucial part of connecting with audiences today.
Dropbox’s head of social media, Susan Chang, has been with the software company since 2014, two years longer than TikTok has been in existence. During her time there, she’s had the chance to craft the social media strategy around the short-form video app from its inception.
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