4 visual tips for better pitches

Be relevant. Be knowledgeable. Be concise. Be actionable.
Roger Johnson is account director at Method Communications. 
Children’s book author Beatrix Potter said of writing, “The shorter and the plainer the better.” In PR, one might edit that to, “Shorter is better.”
Editing what we write to be as clear and concise as possible is an age-old pursuit.This is especially important if you want to grab a reporter’s attention in today’s world of constant c