4 things U.S. brands need to know before launching in Canada

Here’s how to make sure you don’t fall flat when targeting your northern neighbors.Canada has long been considered an appealing market, and a natural expansion, for U.S. companies. Canada’s diverse talent pool and government programs mean the country is well-suited to support business growth for American companies looking to expand north of the border.
When preparing for market expansion opportunities, however, it’s crucial that businesses have a strong PR strategy in pla