4 categories you must measure in your media relations campaign

Live coverage from PR Daily’s Media Relations Conference.
Measurement is one of the most feared yet most important aspects of PR. But without it, everyone in an organization is flying blind. You can’t see whether your time, effort and money are well spent  — and neither can your organizational leadership.
“As a communicator, we don’t always pause to think through, what’s the business model of our client or organization? What keeps the lights on? How do th