3 PR lessons learned from experience in broadcast media

Working with TV news outlets, you learn the importance of captivating images and simplicity in storytelling.It’s often referred to as “going to the dark side,” but the switch from broadcast journalism to PR is about as common as putting a press release on the wire. With transferable skills, it’s not surprising that many journalists eventually gravitate toward PR, which offers regular schedules and higher salaries—but the industries are very different and the transit