3 examples of how brands got creative and went viral

Chipotle enters Halloween market; Mets ride Grimace to playoffs; Nutter Butter’s bizarre TikTok wins.Marketers and comms pros have long tried to crack the code to make a campaign or post trend. Achieving that status sometimes comes down to pinpointing the right target audience or teaming up with the right. In other cases, it’s just catching a major cultural wave at the perfect time.
Here, we’ve put together three recent social media posts or campaigns that really struck a chord