3 do’s and 2 don’ts for using generative AI in social media

This tool can be powerful — or cause big problems.
Let’s skip the boring talk about whether AI will take your social media job — generative AI is a tool, like an Excel spreadsheet or Canva. In the right hands, it can make your job easier and take your work to the next level. In the wrong hands, it can open you to legal issues and, the gravest sin of all — make you boring.
Here are a few tips for getting the most out of this new tool — without sacrificing what makes