2025 social media predictions from comms pros

It’s going to be a bumpy ride.Social media has always been a mercurial, fast-changing industry, but in 2024 it arguably underwent some of its largest shifts in the last decade. From the doubtful future of TikTok in the United States, the continued decline of X and the search for a microblogging successor, to increasing regulation in the space, the year held surprises and curveballs for professionals.
So what will 2025 look like?
We asked on LinkedIn, and more than a hundred people responde