15 tools to measure and monitor your social media efforts

The ability to monitor conversation around your organization has become
imperative in today’s marketing landscape.
A Sprout Social study revealed that 86 percent of social media users either follow or want to
follow brand accounts—but will unfollow those accounts if you are too
promotional, don’t respond to them or try to be funny when it doesn’t fit
your brand voice.
Also, not all consumers who are singing your praises—or bashing you—are
standing outsid