10 tips from journalists for better media relations in 2023

There doesn’t have to be such tension between the two sides.
The tension between “hacks” and “flacks” is well documented: journalists and PR pros have a long history of criticizing each other. But this year seemed different. Media layoffs and closures drove PR-to-media ratios to new heights while reducing the number of outlets and potential placements. Meanwhile big stories — election! recession! Elon! FTX! — came in waves, dominating journalists’