10 crucial metrics to measure your pitching efforts

How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure.Media relations professionals know that the competition for media attention is fiercer than ever before.
There are about five PR pros for every journalist, a ratio that can be discouraging for those struggling to earn a media placement for their client. Additionally, some journalists report that they reject up to 95 percent of the pitches they receive on a weekly basis.
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