YouGov's poll predicting a hung parliament is certainly brave

The polling firm is employing a new ‘controversial’ methodology only 10 days before the general electionIn language echoing Yes Minister’s Sir Humphrey Appleby, leading pollsters have described YouGov’s “shock poll” predicting a hung parliament on 8 June as “brave” and the decision by the Times to splash it on its front page as “even braver”.It is certainly rare for a polling company to produce a seats prediction. They usually leave tha