Why I Don't Think Februdairy Will Work

The dairy industry is in decline. A report published by Mintel revealed that US dairy sales will drop by over 10% by 2020 and similar trends can be seen across the Western world. In parallel, the consumption of dairy-free alternatives is on the rise. In the UK, sales of “free from” milk have recently increased 10% year on year, and plant-based cheese has grown an astonishing 80%. Supermarkets are overflowing with dairy-free alternatives, and books like ‘This Cheese is Nuts&rsqu