The Four-Letter Word That Changes Everything

It's not the one you're thinking of, or any from the typical arsenal of word-weapons - the ones we humans launch at one another in moments of anger, when the red mist descends and none of the others are quite hitting their target. No, the four-letter word that insulted me recently was one that is usually wholly innocuous; one more commonly looked upon as a "goody" of the word world. One associated with reward, with gifting; getting something for nothing. And who doesn't love the instant gratific