How We're Bringing Gender Equality To BBC Expert Guests

In late 2016, I came up with a system to increase female contributors on BBC programmes. It costs nothing, takes two minutes a day and is voluntary. I asked one programme to try it for one month. 16 months later, over 80 BBC programmes are doing it, it’s the biggest initiative of its type there’s ever been in the BBC – and it’s responsible for significant shifts in the make-up of our programmes. It’s called 50:50 and this is how it works.I needed proof. It felt