How To Win A General Election

The path to No 10 Downing Street is paved with wayward polls, a hostile media and ‘dead cats’. HuffPost UK spoke to three strategists and communication experts who were central to recent Conservative, Labour and Liberal Democrat general election campaigns about what went right and went wrong in their quest for success. With the 2017 vote days away, here’s what amounts to a 10-point instruction guide from: 
Sir Craig Oliver, the Conservative Party’s Director of