Apple Sold Less iPhones But Then We Just Paid More For Them

Apple announced its earnings yesterday and the results were a pretty fascinating indicator of how we’ll be spending our money on smartphones in future.The number of phones shipped by Apple fell 1% compared to the last year, and yet it still made record profits of £14bn.How did it manage that? Well there’s the £1000 iPhone X which Apple claims was its top-selling handset every week since it launched. So while Apple was selling less phones, it was making just as much, if no