YouTube outpaces cable TV teen audience for the first time

YouTube has outpaced cable TV among teenagers, with a new study finding that young people are more interested in watching videos on the platform than on the small screen. 
Findings from Piper Jafray's bi-annual Taking Stock With Teens survey looked at the viewing habits of 10,000 teens across 46 US states and found that while 26% watch YouTube daily, just 25% said they regularly watched cable TV. 
The findings come as global marketers increasingly channel their ad spend into