YouTube: ‘Our gaming audience is older and more female than most advertisers think’

Advertisers are still likely to tar gamers with stereotypes as old as the medium itself. Should they continue to use these common myths to decide where they spend their budgets, then they are doing so at the expense of a YouTube audience that is, on average, likely to be older and more diverse than they believe, according to one of the platform’s top gaming executives.
Images of slothful geeks camped out in their bedrooms, mindlessly shooting virtual zombies, couldn’t be further from