20-06-2017 14:03 via marketingweek.com

YouTube lifts the lid on how it is tackling extremist content

YouTube says it has put in place new safety measures that look to block people going down a “rabbit hole” of extremist content, while also educating brands on how to avoid showing up alongside it.
This year, the Google-owned video platform found itself at the centre of a growing scandal after an investigation by The Times revealed ads from big brands were appearing next to unsavoury or illegal content posted by groups including terrorists, white supremacists and pornographers. Some 2
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