YouTube influencer ASMR Zeitgeist aims to relax viewers with Renault's latest model

Renault has collaborated with influencer ASMR Zeitgeist as it integrates autonomous sensory meridian response (ASMR) to highlight the experience of driving an electric vehicle to the online audience on YouTube.
ASMR is described as a tingling sensation experienced in the head and neck that is triggered by certain sounds. The campaign, conceptualised by The Loft, Publicis Conseil, features ASMR Zeitgeist creating sensations in order to make people relax by tapping on Renault's newly launched