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IPA calls for suspension of micro-targeted political ads
The UK advertising trade body is calling for a stop to “opaque and unaccountable” micro-targeted political advertising.
The Institute of Practitioners in Advertising (IPA) is calling for the UK Electoral Commission and political parties to stop ads being targeted at users based on their data.
IPA is also calling for all political advertising creative work to be listed for public display in a bid to increase transparency.
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