22-03-2017 02:45 via thedrum.com

YouTube crisis is not new, says GroupM Malaysia ceo

The current crisis gripping Google and YouTube advertising is not new says Girish Menon, chief executive office, GroupM Malaysia.
In a LinkedIn post earlier this week, Menon stressed that curation of YouTube content has not been up to mark for GroupM clients.
“The current YouTube crisis is not a new situation, as we have known and discussed with Google before that the process Youtube follows for curating content is not up to par with GroupM clients industry standards on brand safety,&
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