YouTube claims the conversation with advertisers has moved on from brand safety

Almost two years since the brand safety scandal first broke – and in spite of a more recent incident with Mars – it seems like advertisers might finally be starting to trust YouTube again.
Speaking to Marketing Week at the Dmexco ad tech conference in Germany, YouTube’s chief product officer, Neal Mahon, said conversations with brands are now more concerned with issues around transparency, viewability and third-party measurement than brand safety. Although its clear from his c