YouTube can now deliver ads specifically to its TV viewers
YouTube is broadening its ad products to account for the vast number of users accessing the app through their TVs.
CNBC quotes Debbie Weinstein, managing director for YouTube video global solutions as saying that TV is the fastest growing area for YouTube, despite 60% of its audience visiting through mobile.
The rise of smart TVs and games consoles hosting the app, in addition to the ability to cast the app from mobile onto the big screen, helped create this environment.
With the announcement, Y
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