Your brand is talking about itself too much

You’re at a cocktail party, and you find yourself standing next to a guy you’ve never met. He seems pleasant enough at first, offering his name — let’s call him Eric — and a friendly handshake.
But then, unprompted, Eric tells you what he does for a living, where he’s from, where he went to college and what he majored in. And then Eric rattles off all the places he’s worked, what he did at those places — and babbles on about a new project he’